Consultative sales is a transformative model that turns selling into relationship-building. It’s not so much about the hard sell, but about building genuine, mutually beneficial partnerships, where you serve as an extension of your corporate partner’s team.
Leveraging Events in Corporate Partnerships
Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement. In 2025, 63% of CSR survey respondents ranked event sponsorship/involvement as important, up 28% from our 2022 survey.
Navigating the Partnership Shift: Key Insights from Our New Research Report
Our new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, delves deep into the strategic responses of seasoned corporate partnership professionals. This isn’t just another report outlining trends; it’s a vital snapshot of a sector in motion
Webinar: The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations
Register for the June 11 Webinar For over a decade For Momentum has kept the pulse on corporate partnership trends. […]
Unlock Corporate Partnerships: Why Toolkits Are Your Nonprofit’s Secret Weapon
Development professionals are challenged with the decline of individual donations and an uncertain economic forecast. Forging strong partnerships with corporations is critical to staying resilient. But how do you stand out to businesses looking to make a difference? The answer might be simpler than you think: compelling partnership toolkits.
3 Ways to Amplify Cause Marketing Through Media Partnerships
Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector. Social enterprises, social media and crowdfunding platforms offer consumers more ways to support causes and social issues, making it harder for nonprofits to stand out in a fragmented media landscape. Integrating earned and paid media and media partnerships into your campaign strategy can help create the surround sound your organization needs to break through the clutter.
The American Lung Association: Refreshing Longstanding Corporate Partnership Strategies
What’s the secret to a truly successful cause marketing partnership? It’s more than just slapping a logo on a product. It requires a deep understanding of marketplace dynamics, expertise in best-in-class campaign execution and a commitment to data-driven decision-making. At For Momentum, we bring all of this to the table – and more. Our unique approach, grounded in our proprietary Partnership Power Assessment™ and collaborative strategy development process, empowers nonprofits to identify and secure game-changing partnerships.
3 Partnership Trends to Watch in 2025
Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Salute to Service: Nonprofits Supporting Veterans
By: Mollye Rhea On Veterans Day, we recognize the commitment that military veterans have made to our country. Unfortunately, our […]
For Momentum’s Gap Coverage: A Case Study with Start Early
At For Momentum, we understand that organizations often face challenges that can temporarily impact their team’s capacity. This is where our gap coverage service comes in. Whether it’s due to parental leave, medical leave or staff turnover, we can provide experienced professionals to fill those gaps and ensure your organization’s goals continue to move forward.
