As a former Johnson & Johnson executive, author of two books on corporate giving and administer of the New Strategies Program, Curt’s one of the smartest guys I know in corporate giving (Just as Mollye Rhea is one of the smartest people I know in cause marketing!). That’s why I contacted him first when I saw the report from the Giving USA Foundation that U.S. corporate charitable donations measured as a percent of pretax profits fell to .80
of one percent in 2013, a slight retreat from a year earlier.
Corporate earnings and the stock market had skyrocketed in 2013, how
could companies be giving
less? “The drop is being disputed by another monitoring agency,” Curt
wrote back. “Still, not the trend line one would like to see. Let me
look into it.” Later, Curt confirmed the drop, which is both good and
bad news for nonprofits.
Thanks to social media and other quickly evolving technologies, the
world is hyper-connected, making social problems more difficult to
ignore than ever. Those same digital tools also offer new opportunities to solve
age old problems. I hope that the following examples will inspire your
organization (company or nonprofit) to think deeply about how you can
leverage both digital opportunities and strategic partnerships to help
scale social impact, and possibly even create system change.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing