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Posted by: Joe Waters on 3/16/2015 | 0 Comments

Autism SpeaksThe story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt master chocolatier watched his daughter gazing at a rabbit - only to see her burst into tears when the bunny hopped away. The chocolatier was inspired to give her a bunny that couldn’t hop away! That was the start of Lindt’s Gold Bunny.

Posted by: Joe Waters on 1/29/2015 | 0 Comments

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!

Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.

Posted by: Joe Waters on 12/5/2014 | 0 Comments

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits, nonprofits can learn a big lesson from companies. To be successful, you have to find ways to stand out and to earn the attention of potential supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.

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Cause Talk Radio Podcast


Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources

For Momentum's Giving Tuesday E-book: Corporate Partners, Activate!


Statistics and trends from this growing global movement and ideas to supercharge your Giving Tuesday campaign with a cause partnership.

For Momentum: Cause Marketing Statistics
For Momentum Cause Marketing Statistics

A categorized compilation of industry statistics showcasing demand and relevance of cause marketing


A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies



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