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Posted by: Joe Waters on 3/16/2015 | 0 Comments

Autism SpeaksThe story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt master chocolatier watched his daughter gazing at a rabbit - only to see her burst into tears when the bunny hopped away. The chocolatier was inspired to give her a bunny that couldn’t hop away! That was the start of Lindt’s Gold Bunny.

Posted by: Joe Waters on 1/29/2015 | 0 Comments

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!

Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.

Posted by: Joe Waters on 12/5/2014 | 0 Comments

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits, nonprofits can learn a big lesson from companies. To be successful, you have to find ways to stand out and to earn the attention of potential supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.

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2015 AMA Nonprofit Marketing Conference

July 13, 8 to 11 am
Washington, DC

Mollye Rhea leads a pre-conference tutorial entitled "Advancing Awareness and Mission Via Cause Marketing Partnerships." Engage with a diverse group of your peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations, hospitals and government agencies. Don’t miss this opportunity to boost your nonprofit marketing momentum and move your organization forward.


FREE Resources

For Momentum Cause Marketing Statistics 
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  

Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies



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