The story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt master chocolatier watched his daughter gazing at a rabbit - only to see her burst into tears when the bunny hopped away. The chocolatier was inspired to give her a bunny that couldn’t hop away! That was the start of Lindt’s Gold Bunny.
The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!
Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.
With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits,
nonprofits can learn a big lesson from companies. To be successful, you
have to find ways to stand out and to earn the attention of potential
supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.
A categorized compilation of industry statistics showcasing demand and relevance of cause marketing