As you may know, corporate strategies including cause marketing, social
good and corporate social responsibility are relatively new in the
scheme of things. For example, the term “cause-related marketing” is attributed to the 1983 American Express Statue of Liberty Restoration project.
Companies and causes are still chomping at the bit for hard evidence
linking these types of strategies to return on investment (ROI) in order
to justify approval of precious resources. The following two reports can be added to your strategic cause partnership ROI arsenal. Each
makes a Cause marketing blog post: , one in the form of 4
specific experiments and the other in the form of a handy and attractive
infographic. Use these to your advantage when pitching strategic cause partnerships!