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Posted by: Joe Waters on 1/29/2015 | 0 Comments

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!

Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.

Posted by: Joe Waters on 12/5/2014 | 0 Comments

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits, nonprofits can learn a big lesson from companies. To be successful, you have to find ways to stand out and to earn the attention of potential supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.

Posted by: Joe Waters on 10/8/2014 | 1 Comment

One of the hottest terms in marketing today is Content Marketing. I bet you’ve heard of it. But you might not know exactly what it is. Here’s a primer on what content marketing is and how it can drive the success of your cause marketing program.  I’m speaking from experience. I started my blog, Selfish Giving, in 2004 shortly after I was hired to launch the cause marketing program for a large hospital. I blogged to share success stories and to show other businesses how we could work together. Content helped! During my tenure, we partnered with dozens of businesses and raised millions of dollars.  Since then, I’ve used content marketing to grow my consulting business and to help my nonprofit clients expand their fundraising.

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2015 Proprietary Program Summit
Facilitated by Mollye Rhea
Feb 24 & 25
Orlando, FL


An opportunity to meet and network with leaders of proprietary walks, runs and other activities.  Learn how to hire and retain great staff, take your sponsorship to the next level and manage revenue goals up or down based on the experiences of JDRF, the American Cancer Society and other programs.

FREE Resources

Cause Marketing -  
It's In The Numbers 

A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  

Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies




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