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Posted by: Joe Waters on 7/22/2014 | 0 Comments

Curt Weeden was disappointed, but not surprised. 

As a former Johnson & Johnson executive, author of two books on corporate giving and administer of the New Strategies Program, Curt’s one of the smartest guys I know in corporate giving (Just as Mollye Rhea is one of the smartest people I know in cause marketing!). That’s why I contacted him first when I saw the report from the Giving USA Foundation that U.S. corporate charitable donations measured as a percent of pretax profits fell to .80 of one percent in 2013, a slight retreat from a year earlier.  Corporate earnings and the stock market had skyrocketed in 2013, how could companies be giving less? “The drop is being disputed by another monitoring agency,” Curt wrote back. “Still, not the trend line one would like to see. Let me look into it.” Later, Curt confirmed the drop, which is both good and bad news for nonprofits.

Posted by: Trisha Stezzi on 5/14/2014 | 0 Comments
Many nonprofit organizations are seeing their Facebook metrics drop, are you one of them?  If so, read on. I’ve got three solid tips to help you adapt.  Unfortunately, gone are the days where you could just build a Facebook page and endlessly promote your content in your Fans’ feeds. Why? Well, with such a huge volume of content being published, Facebook decided it would create a way to focus eyeballs on “the best” content.  To that end, it created an algorithm called “EdgeRank.”  If your metrics have taken a dive lately, this may be the reason. In a nutshell, the “EdgeRank algorithm” is really just a fancy way of saying that your Facebook content must get engagement if you want it to show up (for free) in the newsfeeds of those Facebook friends that your organization spent years acquiring. 
Posted by: Trisha Stezzi on 2/13/2014 | 0 Comments

Thanks to social media and other quickly evolving technologies, the world is hyper-connected, making social problems more difficult to ignore than ever. Those same digital tools also offer new opportunities to solve age old problems.  I hope that the following examples will inspire your organization (company or nonprofit) to think deeply about how you can leverage both digital opportunities and strategic partnerships to help scale social impact, and possibly even create system change.

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