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Posted by: Joe Waters on 3/16/2015 | 0 Comments

Autism SpeaksThe story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt master chocolatier watched his daughter gazing at a rabbit - only to see her burst into tears when the bunny hopped away. The chocolatier was inspired to give her a bunny that couldn’t hop away! That was the start of Lindt’s Gold Bunny.

Posted by: Joe Waters on 1/29/2015 | 0 Comments

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!

Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.

Posted by: Joe Waters on 12/5/2014 | 0 Comments

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits, nonprofits can learn a big lesson from companies. To be successful, you have to find ways to stand out and to earn the attention of potential supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.

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Nonprofit Corporate Alliance
Leadership Summit
May 27, 8 am to Noon
Chicago, IL


Open to full-time, senior employees of nonprofit organizations only.  Are you being asked to deliver more with fewer resources?  Do you want to hear what corporate decision makers really want from cause partnerships?  If you are interested in having frank, private discussions of these common challenges and more, plan to join cause marketing expert and For Momentum President/Founder, Mollye Rhea as she leads this popular, closed-door annual gathering exclusively for senior nonprofit executives.

FREE Resources

Cause Marketing -  
It's In The Numbers 

A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  

Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies




For Momentum Blogger Bios

Mollye Rhea
Michele Egan Sterne
Trisha Stezzi

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