The story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt master chocolatier watched his daughter gazing at a rabbit - only to see her burst into tears when the bunny hopped away. The chocolatier was inspired to give her a bunny that couldn’t hop away! That was the start of Lindt’s Gold Bunny.
The beginning of the new year is always a good time to evaluate what is and isn’t working for you. Is cause marketing - win-win partnerships between nonprofits and businesses - a strategy that’s not working for you? We can help!
Here are the top five reasons your cause marketing isn't working, and what you need to do to finish 2015 with a bang instead of a whimper.
With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. While businesses have learned a thing or two from nonprofits,
nonprofits can learn a big lesson from companies. To be successful, you
have to find ways to stand out and to earn the attention of potential
supporters. Here are three nonprofits that have already gotten the memo on the new attention economy.
Nonprofit Corporate AllianceLeadership SummitMay 27, 8 am to NoonChicago, IL
REGISTER NOW Open to full-time, senior employees of nonprofit organizations only. Are you being asked to deliver more with fewer resources? Do you want to hear what corporate decision makers really want from cause partnerships? If you are interested in having frank, private discussions of these common challenges and more, plan to join cause marketing expert and For Momentum President/Founder, Mollye Rhea as she leads this popular, closed-door annual gathering exclusively for senior nonprofit executives.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing