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Posted by: Mollye Rhea on 2/16/2015 | 0 Comments

One of the biggest challenges nonprofit cause marketing professionals face is new partner acquisition. In this series of blog posts, I am sharing a few tricks of the trade I’ve learned in my 20+ years selling partnerships in the cause arena. In this installment, I will provide my 3 step method with sales tips and tools for closing the deal.

Posted by: Mollye Rhea on 11/5/2014 | 0 Comments

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  (link to first article). Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

One of my favorite sales people has a saying that I just love.  No doesn't mean no – it means not yet.  It is so true!  Consider the data in this infographic:

Posted by: Joe Waters on 2/20/2014 | 1 Comment
Last week on my blog, I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of their annual support of St. Jude’s Thanks and Giving campaign, Kmart raised a whopping $22 million for the Memphis-based children’s cancer hospital. Almost all the money was raised a dollar at a time from customers at checkout.
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Cause Talk Radio Podcast

MOLLYE RHEA ON CAUSE TALK RADIO

Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources


For Momentum Cause Marketing Statistics 
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  


Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

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