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Posted by: Mollye Rhea on 2/16/2015 | 0 Comments

One of the biggest challenges nonprofit cause marketing professionals face is new partner acquisition. In this series of blog posts, I am sharing a few tricks of the trade I’ve learned in my 20+ years selling partnerships in the cause arena. In this installment, I will provide my 3 step method with sales tips and tools for closing the deal.

Posted by: Mollye Rhea on 11/5/2014 | 0 Comments

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  (link to first article). Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

One of my favorite sales people has a saying that I just love.  No doesn't mean no – it means not yet.  It is so true!  Consider the data in this infographic:

Posted by: Joe Waters on 2/20/2014 | 1 Comment
Last week on my blog, I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of their annual support of St. Jude’s Thanks and Giving campaign, Kmart raised a whopping $22 million for the Memphis-based children’s cancer hospital. Almost all the money was raised a dollar at a time from customers at checkout.
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2015 AMA Nonprofit Marketing Conference

July 13, 8 to 11 am
Washington, DC


Mollye Rhea leads a pre-conference tutorial entitled "Advancing Awareness and Mission Via Cause Marketing Partnerships." Engage with a diverse group of your peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations, hospitals and government agencies. Don’t miss this opportunity to boost your nonprofit marketing momentum and move your organization forward.

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