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Posted by: Mollye Rhea on 2/16/2015 | 0 Comments


One of the biggest challenges nonprofit cause marketing professionals face is new partner acquisition. In this series of blog posts, I am sharing a few tricks of the trade I’ve learned in my 20+ years selling partnerships in the cause arena. In this installment, I will provide my 3 step method with sales tips and tools for closing the deal.

In the first installment of this series, I shared tips for effective prospecting.  It’s not just about WHAT you’re selling. It’s about WHOM you’re selling. I also shared 5 great open-ended questions that will help jump start your discussions toward possible partnership. In the second installment, I shared insights about tenacity – a key ingredient in sales success! Did you know that fear of rejection consistently ranks in top 10 lists of human fears? I suspect this fear is a major culprit in blocking cause sales success.

Posted by: Mollye Rhea on 11/5/2014 | 0 Comments

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  (link to first article). Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

One of my favorite sales people has a saying that I just love.  No doesn't mean no – it means not yet.  It is so true!  Consider the data in this infographic:

Posted by: Joe Waters on 2/20/2014 | 1 Comment
Last week on my blog, I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of their annual support of St. Jude’s Thanks and Giving campaign, Kmart raised a whopping $22 million for the Memphis-based children’s cancer hospital. Almost all the money was raised a dollar at a time from customers at checkout.
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