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Posted by: Mollye Rhea on 2/16/2015 | 0 Comments

One of the biggest challenges nonprofit cause marketing professionals face is new partner acquisition. In this series of blog posts, I am sharing a few tricks of the trade I’ve learned in my 20+ years selling partnerships in the cause arena. In this installment, I will provide my 3 step method with sales tips and tools for closing the deal.

Posted by: Mollye Rhea on 11/5/2014 | 0 Comments

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  (link to first article). Now, I'd like to turn your attention to a key ingredient in sales success – tenacity!

One of my favorite sales people has a saying that I just love.  No doesn't mean no – it means not yet.  It is so true!  Consider the data in this infographic:

Posted by: Joe Waters on 2/20/2014 | 1 Comment
Last week on my blog, I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of their annual support of St. Jude’s Thanks and Giving campaign, Kmart raised a whopping $22 million for the Memphis-based children’s cancer hospital. Almost all the money was raised a dollar at a time from customers at checkout.
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Open to full-time, senior employees of nonprofit organizations only.  Are you being asked to deliver more with fewer resources?  Do you want to hear what corporate decision makers really want from cause partnerships?  If you are interested in having frank, private discussions of these common challenges and more, plan to join cause marketing expert and For Momentum President/Founder, Mollye Rhea as she leads this popular, closed-door annual gathering exclusively for senior nonprofit executives.

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