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For Momentum twINFO: February 2 - February 15, 2012

Posted by: Kim Nobel on 2/16/2012

Cause Marketing | twinfo By For Momentum

February 2 - February 15, 2012 Edition

A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and "in the know"

50 Fastest Growing Brands Serve a ‘Higher Purpose’

Well here it is folks – research that firmly shows that contributing to the greater good pays off. Research was conducted to determine which brands showed the highest amount of growth over the past decade in terms of customer bonding AND shareholder value. Once the 50 brands were identified the question was “what, if any, were the common principles that sparked and sustained their growth?” The research team uncovered that the most successful brands were built on an ideal, a fundamental value, of improving lives in some way. And that companies that centered all facets of their business on this ideal showed three times the growth of their competitors. Looks like there is now proof that nice guys (and gals) CAN win!

Causecast takes corporate philanthropy beyond the Fortune 500

For profits paying a for profit to encourage employee giving to non profits thus providing a forum for employee interaction and engagement and increasing corporate philanthropy. Huh? Now that I’ve confused you pay attention because this is interesting! Causecast has just debuted its Employee Impact Platform, a web-based program that connects companies and their employees with non profits and charitable causes. This article provides a nice summary including input from Causecast’s founder.

Campaigns with Heart Named Finalists for 2012 Cause Marketing Halo Awards

Press release announcing the finalists for the Halo Awards to be given at the upcoming Cause Marketing Forum Conference on May 31. Not missing a ‘beat’ the Cause Marketing Forum announced the finalists with a “Heart” on Valentine’s Day.

The Yuengling Blood Drive: A Pint for a Pint

Now here’s my kind of cause campaign! Great cause, fun messaging AND a super incentive to give. Not to mention well thought out execution as the ‘fine print’ clearly states that all blood donations must be made PRIOR to the brewery tour and beer tasting. Cheers!

MORE RESOURCES: For more practical ideas and tips, visit For Momentum's BLOG: Cause Marketing FOCUS and click here to register to receive our Monthly e-Newsletter. 

ABOUT FOR MOMENTUM: For Momentum is a nationally recognized leader in cause marketing, we offer distinct advantages for our clients. Our experience in both corporate and nonprofit arenas spans decades and gives us unique insight into the dynamics that bring the two perspectives together - linking shared values and mutual challenges cohesively and meaningfully. By more effectively understanding and acting on the needs of both partners, we create relationships that are as enduring as they are rewarding.

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Cause Talk Radio Podcast


Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources

For Momentum's Giving Tuesday E-book: Corporate Partners, Activate!


Statistics and trends from this growing global movement and ideas to supercharge your Giving Tuesday campaign with a cause partnership.

For Momentum: Cause Marketing Statistics
For Momentum Cause Marketing Statistics

A categorized compilation of industry statistics showcasing demand and relevance of cause marketing


A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies



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