In the spirit of full disclosure I must admit that the main reason this Blog is ‘twINFO worthy’ is because I’m a sucker for anything with the word ‘promulgate’ in it. But in addition to that this is an informative read detailing “gamification” and making the case for it being a business practice that should be considered in the cause marketing arena, including examples of the practice in ‘play’.
Podcast of NPR’s Diane Rehm show about Cause Marketing which focuses on consumers being “increasingly encouraged to do good while going shopping”. The show is about an hour in length and is a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help", Robert Volmer, President, Crosby-Volmer International Communications and Stacy Palmer, Editor, "The Chronicle of Philanthropy". Absolutely worth a listen!
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Nonprofit Corporate AllianceLeadership SummitMay 27, 8 am to NoonChicago, IL
REGISTER NOW Open to full-time, senior employees of nonprofit organizations only. Are you being asked to deliver more with fewer resources? Do you want to hear what corporate decision makers really want from cause partnerships? If you are interested in having frank, private discussions of these common challenges and more, plan to join cause marketing expert and For Momentum President/Founder, Mollye Rhea as she leads this popular, closed-door annual gathering exclusively for senior nonprofit executives.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing