In the spirit of full disclosure I must admit that the main reason this Blog is ‘twINFO worthy’ is because I’m a sucker for anything with the word ‘promulgate’ in it. But in addition to that this is an informative read detailing “gamification” and making the case for it being a business practice that should be considered in the cause marketing arena, including examples of the practice in ‘play’.
Podcast of NPR’s Diane Rehm show about Cause Marketing which focuses on consumers being “increasingly encouraged to do good while going shopping”. The show is about an hour in length and is a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help", Robert Volmer, President, Crosby-Volmer International Communications and Stacy Palmer, Editor, "The Chronicle of Philanthropy". Absolutely worth a listen!
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American Marketing Association Nonprofit Marketing Conference
July 21-23, Arlington, VA
Break Out Session:
"Cause Alliances: Playing a Vital
Role in Cause Marketing Platforms"
By: Mollye Rhea,
Founder & President
Update on cause
alliance trends and examples of how top nonprofit and corporate
marketers are leveraging cause in communications platforms. Participants
will learn a variety of strategies for leveraging cause alliances to
raise funds, advance marketing goals and engage key audiences to build
long term brand loyalty.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing