Opinions and information based on a U.K. poll that found (among some additional worth reading stats) “91% of U.K. senior business leaders stated they believed businesses acting in such ways that use their core strengths would be more or effective in creating social change as compared with giving to charity. Only 9% felt charitable donations would be the most effective way for businesses to contribute.” Spoiler alert – the bottom line identified is that the best way to a meaningful and effective impact is for organizations and business to come together in way that utilizes the areas of expertise of each.
Super overview and resource explaining Commercial Co-Venture laws and considerations. Full of lots of juicy lawyer speak this article provides information on the very important topic of CCV, a topic that everyone involved with cause marketing should have some information about in their library of knowledge.
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Nonprofit Corporate AllianceLeadership SummitMay 27, 8 am to NoonChicago, IL
REGISTER NOW Open to full-time, senior employees of nonprofit organizations only. Are you being asked to deliver more with fewer resources? Do you want to hear what corporate decision makers really want from cause partnerships? If you are interested in having frank, private discussions of these common challenges and more, plan to join cause marketing expert and For Momentum President/Founder, Mollye Rhea as she leads this popular, closed-door annual gathering exclusively for senior nonprofit executives.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing