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Cause Marketing | twinfo By For Momentum

May 3 - May 17, 2012 Edition

Making Donation Amounts Variable

Can Businesses Actually Make The World Better While Making Money?

Opinions and information based on a U.K. poll that found (among some additional worth reading stats) “91% of U.K. senior business leaders stated they believed businesses acting in such ways that use their core strengths would be more or effective in creating social change as compared with giving to charity. Only 9% felt charitable donations would be the most effective way for businesses to contribute.” Spoiler alert – the bottom line identified is that the best way to a meaningful and effective impact is for organizations and business to come together in way that utilizes the areas of expertise of each.

Marketing for a Good Cause? A Great Idea but Watch Out for Regulations

Super overview and resource explaining Commercial Co-Venture laws and considerations. Full of lots of juicy lawyer speak this article provides information on the very important topic of CCV, a topic that everyone involved with cause marketing should have some information about in their library of knowledge.

Defining the Social Purpose of Business

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ABOUT FOR MOMENTUM: For Momentum is a nationally recognized leader in cause marketing, we offer distinct advantages for our clients. Our experience in both corporate and nonprofit arenas spans decades and gives us unique insight into the dynamics that bring the two perspectives together - linking shared values and mutual challenges cohesively and meaningfully. By more effectively understanding and acting on the needs of both partners, we create relationships that are as enduring as they are rewarding.