Opinions and information based on a U.K. poll that found (among some additional worth reading stats) “91% of U.K. senior business leaders stated they believed businesses acting in such ways that use their core strengths would be more or effective in creating social change as compared with giving to charity. Only 9% felt charitable donations would be the most effective way for businesses to contribute.” Spoiler alert – the bottom line identified is that the best way to a meaningful and effective impact is for organizations and business to come together in way that utilizes the areas of expertise of each.
Super overview and resource explaining Commercial Co-Venture laws and considerations. Full of lots of juicy lawyer speak this article provides information on the very important topic of CCV, a topic that everyone involved with cause marketing should have some information about in their library of knowledge.
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Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing