Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!



Welcome to Cause Marketing FOCUS!

Posted by: Mollye Rhea on 1/4/2011

Welcome to For Momentum's blog - Cause Marketing FOCUS. As I write this letter, there are 7,890,000 Google entries for cause marketing.  I've been involved in this field for more than 20 years, and I find the volume of information enough to make me dizzy! I can only imagine what it must feel like to those who are newer to the topic.

The overwhelming volume of cause industry information prompted us to create Cause Marketing FOCUS to help you cut through the rhetoric and focus on the practical tips and ideas that can fuel your cause marketing growth in 2011 and beyond.  Our team of bloggers will post regularly on topics such as Cause Partnership Basics, Cause Marketing Best Practices, Cause Partnership ROI and Cause Marketing Sales Support.  We'll also feature relevant news and case studies to guide you along your cause journey.

As cause marketing consultants, our mission is to help clients achieve greater success with cause marketing strategies.  What sets us apart is our commitment to building partnerships and programs that truly work for everyone involved – not just theoretical approaches that look good on paper, yet are difficult to execute.  We pride ourselves on our practical, efficient and focused approach for our clients and want to extend that support into the social media realm.

We hope you will find our information of value and visit us often. SIGN UP to receive our monthly email which rounds up recent blog posts and includes highlights of key posts for your convenience. 

If you have ideas, opinions, or requests for topics you'd like us to explore, let us know in the comments section below.


Mollye Rhea
For Momentum, LLC
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    • Jan 26 2011, 6:15 PM Sybil F. Stershic
    • So glad to see your new blog, Mollye! I'm happy to share Cause Marketing FOCUS with my clients and colleagues ... and look forward to reading your posts.

    • Feb 17 2011, 2:08 PM Mollye Rhea
    • Thanks so much, Sybil. I apologize for the tardy response, but I'm just learning blogosphere etiquette. I think there are many synergies between cause marketing and your company's focus on internal marketing. In fact, employees are a very important target audience for cause messaging efforts. Thanks for your support!

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Cause Talk Radio Podcast


Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources

For Momentum's Giving Tuesday E-book: Corporate Partners, Activate!


Statistics and trends from this growing global movement and ideas to supercharge your Giving Tuesday campaign with a cause partnership.

For Momentum: Cause Marketing Statistics
For Momentum Cause Marketing Statistics

A categorized compilation of industry statistics showcasing demand and relevance of cause marketing


A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies



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