Welcome to For Momentum's blog - Cause Marketing FOCUS. As I write this letter, there are 7,890,000 Google entries for cause marketing. I've been involved in this field for more than 20 years, and I find the volume of information enough to make me dizzy! I can only imagine what it must feel like to those who are newer to the topic.
The overwhelming volume of cause industry information prompted us to create Cause Marketing FOCUS to help you cut through the rhetoric and focus on the practical tips and ideas that can fuel your cause marketing growth in 2011 and beyond. Our team of bloggers will post regularly on topics such as Cause Partnership Basics, Cause Marketing Best Practices, Cause Partnership ROI and Cause Marketing Sales Support. We'll also feature relevant news and case studies to guide you along your cause journey.
As cause marketing consultants, our mission is to help clients achieve greater success with cause marketing strategies. What sets us apart is our commitment to building partnerships and programs that truly work for everyone involved – not just theoretical approaches that look good on paper, yet are difficult to execute. We pride ourselves on our practical, efficient and focused approach for our clients and want to extend that support into the social media realm.
We hope you will find our information of value and visit us often. SIGN UP to receive our monthly email which rounds up recent blog posts and includes highlights of key posts for your convenience.
If you have ideas, opinions, or requests for topics you'd like us to explore, let us know in the comments section below.
Nonprofit Corporate Alliance Leadership Summit
Closed-door gathering exclusively for senior nonprofit executives
Wednesday, May 28,
8:00 am to 12:00 pm
Taught by Mollye Rhea, Founder & President,
For Momentum &
Professor Kevin Murnane, Kellogg School's Center for Nonprofit Management
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing