Well, if you agree with one of these Top 12 Takeaways from the 2011 Cause Marketing Forum Conference, then you will start putting a plan together in the near future.
“Mobile is the next cause frontier: Some campaigns are dipping their toe in mobile waters to better understand the opportunity. Mobile was widely recognized as a vast frontier of opportunity for cause marketers. Mobile is how most consumers are finding and engaging with the world they care about, and causes need to understand how their target audience uses mobile and deliver content and opportunities through platforms that make sense for them.” –Source: Waggener Edstrom's blog post on 3BLmedia.com
Convio recently published “A Guide to the Mobile Web – Best Practices for Nonprofits.” If you haven’t already seen this, I suggest you check it out now, or at least go ahead and download it and add it to that ridiculously long to-do list you’ve got going. In this publication, Convio does a great job of explaining why and how nonprofits should be thinking about mobile. And, they practically spoon feed you the the big picture of options for how to approach the venture. (I loooOOOove spoon-feeding when it comes to new technologies/platforms!!!)
Here’s Convio’s TOC:
Now that I’ve browbeat you into at least considering including the mobile channel in your engagement strategies, how about a little inspiration? Here’s a link to 33 nonprofit mobile websites to help get your creativity flowing, one of which is the World Wildlife Fund. Enjoy!
HOW TO: Launch a Mobile Campaign for Non-Profits (Mashable)
Technology Trends for Nonprofits in 2011 (NTEN)
Is the Humble Text Message a Cause Marketing Star? (Selfish Giving)
Mobile Moms are Waiting for Your Cause to Call (Selfish Giving)
I’ll leave you with a 10/19/11 Tweet by Ken Burbary, VP, Group Director at Digitas, that illustrates the scale of the mobile marketplace*:
85% of the world's population is covered by commercial wireless signals, giving mobile reach greater than electricity (80%) #trends
OK, time to go pick up my new iPhone 4s, see you there!
*Don’t automatically believe everything people tweet? Here’s a more official mobile web source.
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Trisha Stezzi, Creative & Digital Director, Account Services
Trisha's insights are informed by 15+ years of creating and implementing custom cause marketing partnerships for major corporate and nonprofit brands combined with her passion for innovation, creativity and love of social media. Read more posts by Trisha here.
American Marketing Association Nonprofit Marketing Conference
July 21-23, Arlington, VA
Break Out Session:
"Cause Alliances: Playing a Vital
Role in Cause Marketing Platforms"
By: Mollye Rhea,
Founder & President
Update on cause
alliance trends and examples of how top nonprofit and corporate
marketers are leveraging cause in communications platforms. Participants
will learn a variety of strategies for leveraging cause alliances to
raise funds, advance marketing goals and engage key audiences to build
long term brand loyalty.
Cause Marketing -
It's In The Numbers
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing