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In the first article in this series, I discussed the fallacies related to a very common corporate support myth that "Well-Known" companies should support "my" mission.
 
In today's edition of Asking for Support, I want to discuss another prevalent myth about corporate funding. 

While channel surfing last weekend, I stopped for a few minutes on an awards show on VH1, waiting expectantly to see the full cast of Twilight file on stage to accept awards for ‘acting’, Cameron Diaz get slimed or Johnny Depp walk away with a full-size surfboard. Instead, a quick glance at the channel guide showed it was The Do Something Awards, a program I’d heard little about up til now.

Today, online fundraising accounts for 30% of most major U.S. events. And experts believe that social media is only going to become more valuable as a fundraising tool. In fact, Twitter™ and Facebook™ have more than 344 million combined users, and growing.