Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on practical tips and ideas to fuel your growth. Welcome!

Betcha that got your attention.
Last month my colleague, Trisha Stezzi, wrote about ways to connect with businesses who offer in-kind resources, products and other awareness-building opportunities for nonprofits.

To me, her post was a good reminder that trying to keep up with the latest tools and innovative services offered to nonprofits can be maddeningly time-consuming! So….we decided to help you eliminate some of the guesswork by bringing you a couple of our favorite resources on a regular basis.

JWT 100 Things to Watch in 2012, the 7^th annual year-end forecast, is the result of quantitative, qualitative and desk research conducted by JWTIntelligence. The study concludes that continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or are driving many of the 100 trends it suggests will have significant weight and momentum in 2012 and beyond.

Fact: Cardiovascular disease is the #1 killer among all Americans. And more women die of heart disease than all forms of cancer combined. Each year one in three women's death is the result of cardiovascular disease.

Since February is Heart Awareness and Go Red for Women month, I thought you might enjoy some of these cause marketing efforts: