Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on practical tips and ideas to fuel your growth. Welcome!

There are two great reasons to use the virtual pin board Pinterest for cause marketing:

1. Pinterest is growing like crazy! Check out this graph if you don't believe me. 11 million users in less than a year. 
2. Pinterest is attracting mainly women and moms, a key demographic for cause marketing.

Lately, I’ve heard a curious statement expressed a couple different ways by some of my colleagues…in essence, they were surprised how well 2011 turned out in spite of the painful period of uncertainty it was.

Thinking back to the beginning of the year, the business buzz seemed to be mostly positive - relatively speaking, of course!! Then as spring turned into summer, things seemed to slow down a bit with feelings of doubt sprinkled in. Optimism faded and became replaced by a consistent sense of hesitancy.

When I started writing twINFO last June the idea was to create an internal resource to keep myself and my co-workers “in the know” about the current most-relevant happenings in the - cause marketing, social, good, cause alliance landscape - mentioned on twitter. We quickly realized that this concept fit perfectly with For Momentum’s objective for our on-line presence – “as a resource that helps cut through the rhetoric and focuses on practical tips and industry related information that can be used and applied by seasoned cause marketing professionals, novices, nonprofit organizations” - really anyone looking for cause marketing knowledge!