As you’ve no doubt seen in the news, East Africa is experiencing the worst drought in 60 years, with more than 10 million people threatened by starvation in four countries - Somalia, Ethiopia, Kenya and Djibouti. Somalia is hardest hit, with the UN declaring a famine in some regions. At least six out of 10,000 children are dying every day in Somalia, the UN says. (Read more about the causes of famine and how it can be prevented.)
According to Harvard Business Review bloggers William Rosen and Laurence Minsky,
“A powerful confluence of challenging economic conditions and emerging digital platforms is driving a substantial shift in the marketing world. While the economic environment is forcing marketing decision makers to focus more on ROI, digital platforms from social media to mobile are enabling more personalized and trackable marketing communications. To adapt to the changing landscape, what’s needed is a shift from building brands to "activating" them — from simply projecting what a brand is to optimizing what a brand does in order to move people closer to transaction. This is the Activation Imperative."
“A powerful confluence of challenging economic conditions and emerging digital platforms is driving a substantial shift in the marketing world. While the economic environment is forcing marketing decision makers to focus more on ROI, digital platforms from social media to mobile are enabling more personalized and trackable marketing communications.
To adapt to the changing landscape, what’s needed is a shift from building brands to "activating" them — from simply projecting what a brand is to optimizing what a brand does in order to move people closer to transaction. This is the Activation Imperative."
Birds do it, bees do it, nerds do it... Zachary Levi, the well-known star of NBC's "Chuck", and 'nerd hero' to many loyal fans found a way to use his participation at the 2011 Comic Con to raise funds for Operation Smile. Comic Con which is the largest comic book and popular arts convention in the world has 120,000 attendees including, celebrities, artists, industry professionals (think Spielberg) and numerous costumed super heroes - ok they're not REAL super heroes but don't tell them that!