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Maxwell House has turned its classic tagline “Good to the Last Drop” into a cause marketing campaign with Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership and revitalize communities.

So often, I hear folks on the corporate side of the cause partnership equation expressing concern that they'll never have the budget to do what "soandso" can do. You could fill in that blank with any number of famous national corporate cause player's name.  Other companies that are local or regional in size sometimes worry that they can't make a significant cause impact either.  My advice has always been that any company can launch a meaningful cause program -- so long as you focus on promoting the right message and nonprofit partner.  I recommend finding a partner close to your own size.  Here's an example...

One of our agency’s brand values is to share insightful commentary on current trends and research.  It’s part of our commitment to provide real value to busy cause marketing professionals.