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Posted by: Vesatee Turk on 9/27/2011 | 1 Comment

Perusing the front stands of my local Starbucks, I was desperate for a snack with my latte. In an effort to maintain my girlish figure, I dare not buy a butter croissant, bread or cake. So I asked the Starbucks Barista if they had any granola bars. She said no, but recommended a cranberry and almond KIND bar. I had never had one, but thought I'd give it a try. After all you can't go wrong with cranberry and almonds. And it sounds nutritious right? A week later I needed this cranberry/almond KIND bar once again. Yes an addiction had formed. Must I go to Starbucks daily for this treat? Well I was able to find them at Trader Joes, but wondered can healthy really taste this good? So I decided to do a little research and this is what I found...

Posted by: Kim Nobel on 9/22/2011 | 0 Comments

twINFO™ by For Momentum: September 15-21, 2011 Edition
A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and "in the know."
Posted by: Trisha Stezzi on 9/22/2011 | 2 Comments

I just saw a TV commercial for “BOBS Shoes” by Skechers that made me physically angry…angry as a cause marketer, angry as a “creative-type” and angry as a consumer.  I’m not a fan of being angry…so I’ve donned my virtual “anti-copy-cats” trucker hat in attempt to lighten up a little.  Why so angry?...
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