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Nonprofits share a common goal with their for-profit counterparts: they want to close more deals as quickly as possible. But it's not easy these days. Businesses are looking for a more consultative approach from nonprofit partners. And, let's face it, the economy is giving everyone a good excuse not to act quickly.
But you can buck this trend for inertia if you approach the process more like a marathon. That means shortening your stride to meet the long and winding road ahead.

Pinterest is more than just a social media superstar. It's a guiding star to people's changing appetites, preferences and expectations - and not just on the web. Pinterest is showing the way on how nonprofits should communicate and engage with supporters in three important ways.

In my cause marketing presentations over the past year I've talked a lot about how the future of cause marketing will thankfully not be just cause products and in-store pinup programs. Thanks to technology, especially mobile technology, cause marketing will happen wherever people are and wherever they care.