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So often, I hear folks on the corporate side of the cause partnership equation expressing concern that they'll never have the budget to do what "soandso" can do. You could fill in that blank with any number of famous national corporate cause player's name.  Other companies that are local or regional in size sometimes worry that they can't make a significant cause impact either.  My advice has always been that any company can launch a meaningful cause program -- so long as you focus on promoting the right message and nonprofit partner.  I recommend finding a partner close to your own size.  Here's an example...

My son is a Junior at the University of Alabama. Surely you have seen the news coverage of the devastation that has hit their home town of Tuscaloosa, Alabama as well as many other cities throughout the South. The thought of Cause Marketing and its benefits for helping worthwhile causes has never hit so close to home for me.