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For Momentum twINFO: November 3 - 10, 2011

Posted by: Kim Nobel on 11/11/2011 | 0 Comments

twINFO™ by For Momentum: November 3 -10, 2011 Edition
A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and "in the know."
Categories: 7. twINFO by For Momentum |

Good Tips for Ensuring Authenticity - The Feedback Loop

Posted by: Kim Sammons on 2/28/2011 | 0 Comments




In my last blog post, I covered some recent findings regarding the evolution of trust and authenticity (a word I see connected to cause alliance work more and more frequently). A critical part of creating authenticity is around engaging your target audience. It's not just about what you think should be done, but engaging those who are either the recipients of the work or those who are helping to get the work done. Many organizations say they don't have the funds to conduct research, but not having insights into your audience is the fastest way to waste money on a program you think works, but doesn't speak to the audience. 

Categories: 2. Cause Partnership Best Practices | 3. Cause Marketing Return On Investment (ROI) |

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