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Employee engagement proves to be a leading indicator of financial performance-WOW! Now, that's a statement and a great blog post title. But, it also made me somewhat uncomfortable to be so bold without a little research to back me up. As cause marketers, we "know" that engaged employees are generally more productive, often more customer-focused and tend to go the extra mile, but where's the proof. 

Cause marketing and cause alliances and CSR, oh my!  Sometimes the plethora of cause terms can be scary!

These days, the term "cause marketing" is used to describe a wide variety of marketing promotions.  Many think of cause marketing primarily as the practice of donating a portion of sales to a charity. According to Wikipedia, cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. I also like Cause Marketing Forum's version:  Cause marketing is a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit.  More great information is available in CMF’s CM101 pages.