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Support Veterans & Their Families Via Cause Marketing Campaigns

Posted by: Trisha Stezzi on 11/3/2011 | 0 Comments

Veterans Day, Friday, November 11, is nearly upon us.  Here are a few cause marketing partnerships/activities focused on veterans that have stood the test of time:

  • Sears/Rebuilding Together:  Heroes At Home
  • Golden Corral/Disabled American Veterans (DAV): Military Appreciation Monday (& more)
  • Sports Clips Haircuts/VFW: Help A Hero
  • Multiple Corporate Partners/The Foundation For Hospital Art: VA Hospital PaintFests & PaintFest Kits
Categories: 5. Client Spotlight | 6. Cause News |

Skechers’ “BOBS Shoes:” I’m Not Buyin’ What You’re Sellin’

Posted by: Trisha Stezzi on 9/22/2011 | 2 Comments

I just saw a TV commercial for “BOBS Shoes” by Skechers that made me physically angry…angry as a cause marketer, angry as a “creative-type” and angry as a consumer.  I’m not a fan of being angry…so I’ve donned my virtual “anti-copy-cats” trucker hat in attempt to lighten up a little.  Why so angry?...
Categories: 2. Cause Partnership Best Practices | 6. Cause News |

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