Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on practical tips and ideas to fuel your growth. Welcome!

3-Part Series (Part 1):  Today I will explain findings from the Nonprofit Corporate Leadership Development Summit which I recently had the honor of facilitating as part of the Cause Marketing Forum's Annual Conference.  Participants in the Summit were nonprofit leaders from a variety of preeminent nonprofit organizations, and the discussion was both lively and thought-provoking. In particular, we discussed a variety of factors that impede a nonprofit's ability to engage in and deliver on meaningful cause partnerships.  I will outline one potential challenge and a couple of ideas for potential solutions. In each subsequent post in this series, I will outline another potential challenge and solution.  Be sure to check back and remember to add your experience in the comments section!

We are thrilled to learn that Derreck Kayongo, Founder of the Global Soap Project, was selected as a CNN 2011 Hero, an award that shines a spotlight on everyday people who are changing the world. 

Whether you close the deal or not, it's important to keep the love alive and well! In this final installment, we cover suggestions for how to create a strong relationship (if you've signed the deal) and how to keep the relationship going (if you haven't).