Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on practical tips and ideas to fuel your growth. Welcome!

More than 140 characters are needed to share key info and insights from the 2011 Cause Marketing Forum Conference. To that point, here is an expanded version of Amanda Nicewander's @Formomentum #CMF11 posts. Check out Mollye's, Kim's, and Michele's posts too!

Cause marketing and cause alliances and CSR, oh my!  Sometimes the plethora of cause terms can be scary!

These days, the term "cause marketing" is used to describe a wide variety of marketing promotions.  Many think of cause marketing primarily as the practice of donating a portion of sales to a charity. According to Wikipedia, cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. I also like Cause Marketing Forum's version:  Cause marketing is a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit.  More great information is available in CMF’s CM101 pages.