In the first post of this series, I covered Part 1: Identifying and Positioning Your Needs, reviewing how to assess your organization's assets and market them in a way that is appealing to a wide variety of organizations This second installment, Part 2: Identifying and Researching Potential Partners, outlines several tips to help you determine how best to develop a prospect list and how to research each organization before you meet with them.
Many organizations we have worked with don't spend enough time preparing for partnership outreach before they begin. It isn't due to a lack of dedication or ability, but more often than that they don't know how to position their assets to a potential partner. This series will cover the key aspects of planning, conducting outreach and ongoing relationship management, including: Part 1: Identifying and Positioning Your Assets Part 2: Identifying and Researching Potential Partners Part 3: Preparing for and Attending the Initial Partner Meeting Part 4: Ongoing Relationship Management
best practice: - n: the recognized methods of correctly running businesses or providing services. The key to establishing best practices in a cause marketing partnership is to infuse the concept of BALANCE. We've heard terms like "win-win" used over and over in our industry. While that concept is a vital component of successful cause marketing, the type of BALANCE I'm suggesting is this:
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