3-Part Series (Part 1): Today I will explain findings from the Nonprofit Corporate Leadership Development Summit which I recently had the honor of facilitating as part of the Cause Marketing Forum's Annual Conference. Participants in the Summit were nonprofit leaders from a variety of preeminent nonprofit organizations, and the discussion was both lively and thought-provoking. In particular, we discussed a variety of factors that impede a nonprofit's ability to engage in and deliver on meaningful cause partnerships. I will outline one potential challenge and a couple of ideas for potential solutions. In each subsequent post in this series, I will outline another potential challenge and solution. Be sure to check back and remember to add your experience in the comments section!
At the recent Nonprofit Leadership Development Summit, held following the Cause Marketing Forum Annual Conference in Chicago, the question was posed to attendees: "How many of you have received requests from your corporate partners for employee volunteer opportunities?" Nearly every hand in the room shot up, and knowing glances and nods were exchanged among the nonprofit executives in attendance, who agreed providing meaningful volunteer experiences can be a challenge. In fact, many nonprofits likely struggle with this issue. Unless you're an organization that deals with community revitalization or environmental clean-up, or are a food, tool or clothing bank, you might think you have nothing in the way of employee engagement opportunities to offer a corporate sponsor. I've even heard it said as plainly as "We're not Habitat. We don't have volunteer opportunities."
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