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At the recent Nonprofit Leadership Development Summit, held following the Cause Marketing Forum Annual Conference in Chicago, the question was posed to attendees: "How many of you have received requests from your corporate partners for employee volunteer opportunities?" Nearly every hand in the room shot up, and knowing glances and nods were exchanged among the nonprofit executives in attendance, who agreed providing meaningful volunteer experiences can be a challenge. In fact, many nonprofits likely struggle with this issue. Unless you're an organization that deals with community revitalization or environmental clean-up, or are a food, tool or clothing bank, you might think you have nothing in the way of employee engagement opportunities to offer a corporate sponsor. I've even heard it said as plainly as "We're not Habitat. We don't have volunteer opportunities."

Maxwell House has turned its classic tagline “Good to the Last Drop” into a cause marketing campaign with Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership and revitalize communities.