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Fall is always a busy time in my family. In addition to several birthdays, there’s Halloween, one of our favorite holidays, and all of the preparation that goes along with it. In two weeks we’ll be making our annual pilgrimage to Burt’s Farm in north Georgia for the all-important selection of pumpkins. Then the real fun (and mess) begins as we attempt to carve our numerous pumpkins with the help of a bunch of really excited kids.

Maxwell House has turned its classic tagline “Good to the Last Drop” into a cause marketing campaign with Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership and revitalize communities.

My son is a Junior at the University of Alabama. Surely you have seen the news coverage of the devastation that has hit their home town of Tuscaloosa, Alabama as well as many other cities throughout the South. The thought of Cause Marketing and its benefits for helping worthwhile causes has never hit so close to home for me.