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“The Business Case for Product Philanthropy,” a 63-page report published Indiana University School of Public and Environmental Affairs “evaluates the business case for product philanthropy and provides managers a framework for analyzing the costs, benefits, risks, and opportunities of implementing a product philanthropy program in their own operations.”

Last year, PepsiCo was famously absent from Super Bowl advertising for the first time in 23 years. Opting, instead, to utilize its $20 million Super Bowl advertising budget to fund the Pepsi Refresh Project.

Within life, there are all kinds of relationships.  Business relationships are no different – it takes all kinds. This is an especially important concept to remember during the planning phase when you’ll assess and decide (at least initially) how you’ll gauge if your program was a success.