Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!

  

  
Posted by: Trisha Stezzi on 6/13/2013 | 0 Comments
There’s no doubt about it, cause marketing has matured---or, at least it is in a massive growth spurt!  Industry studies abound that illustrate the ever-increasing demand for authentic corporate-cause partnerships.  There is also some exciting NEW DATA about the return on investment (ROI) that can be realized if organizations get their cause and social impact strategies right – particularly around employee engagement.  For instance, companies with engaged employees outperformed those without by up to 202% and a key driver of employee engagement is employees being proud of their company’s contributions to society -according to Dale Carnegie Training & MSW research.*  Pretty impressive.
Posted by: Trisha Stezzi on 1/26/2012 | 1 Comment

The Business Case for Product Philanthropy,” a 63-page report published Indiana University School of Public and Environmental Affairs “evaluates the business case for product philanthropy and provides managers a framework for analyzing the costs, benefits, risks, and opportunities of implementing a product philanthropy program in their own operations.”

Posted by: Trisha Stezzi on 7/28/2011 | 2 Comments

According to Harvard Business Review bloggers William Rosen and Laurence Minsky,

“A powerful confluence of challenging economic conditions and emerging digital platforms is driving a substantial shift in the marketing world. While the economic environment is forcing marketing decision makers to focus more on ROI, digital platforms from social media to mobile are enabling more personalized and trackable marketing communications.

To adapt to the changing landscape, what’s needed is a shift from building brands to "activating" them — from simply projecting what a brand is to optimizing what a brand does in order to move people closer to transaction. This is the Activation Imperative."

1 2  Go to Page:

Tag Cloud


 

Cause Talk Radio Podcast

MOLLYE RHEA ON CAUSE TALK RADIO

Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources


For Momentum Cause Marketing Statistics 
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  


Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies

  

Categories

Social Media

  

Archive

 


Creative Commons License
Link back to the post if you'd like to share it!