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U by Kotex* is a line of feminine care products designed to bring discussion about vaginal health into the 21st century by removing the stigma and totally changing the conversation about women’s health – in places and with people Millennials trust most.  The effort, launched in 2010 and based on catalyzing social change around a taboo topic, has resulted in a significant return on investment (ROI) for Kimberly-Clark and it’s Kotex brand, including an astounding 8% market share and a 20% boost in colorful branded conversations that are still going on.

There are two great reasons to use the virtual pin board Pinterest for cause marketing:

1. Pinterest is growing like crazy! Check out this graph if you don't believe me. 11 million users in less than a year. 
2. Pinterest is attracting mainly women and moms, a key demographic for cause marketing.

As a bit of a traditionalist (ok, I’ll say it, old person) I’m not very active in the early adaptor stage of the social media landscape. I’m still discovering tools that many have been using for years or at least months. My husband, on the other hand, is always loading some new tool or trick to his smart phone, and I am often jealous of his search skills and the fun info he finds. One of his favorites is Yelp. With their impressive stats (61 monthly unique visitors in Q3 2011), my guess is that most of you have visited Yelp, or at least heard of it.