Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!

Today we have the pleasure of hearing from Simon Mainwaring, author of the New York Times bestseller We First and the social branding expert who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. We’re going to ask Simon a few questions about how brands use social media to scale their cause marketing.

Cause Marketing | Social Good

WOW.  Mashable’s 3^rd annual Social Good Summit this past weekend…just WOW.  Totally inspiring. Totally, totally inspiring.  Thank you @Mashable and all the incredible speakers, attendees and Tweeps!  Very much like the printing press, social media is clearly a powerful resource for catalyzing social action and positive global change – “social good.”  Innovative change makers are already capitalizing on the amazing global opportunities.  The impact of social good will continue to grow exponentially over time.

U by Kotex* is a line of feminine care products designed to bring discussion about vaginal health into the 21st century by removing the stigma and totally changing the conversation about women’s health – in places and with people Millennials trust most.  The effort, launched in 2010 and based on catalyzing social change around a taboo topic, has resulted in a significant return on investment (ROI) for Kimberly-Clark and it’s Kotex brand, including an astounding 8% market share and a 20% boost in colorful branded conversations that are still going on.