Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!

  

  
Posted by: Joe Waters on 8/25/2014 | 0 Comments

Three words: Ice Bucket Challenge. (Or one hashtag: #IceBucketChallenge) When did you pour a bucket of ice water over your head? Who challenged you to do it? I bet the team at For Momentum has been challenging each other all week!  By now, we all know what the #IceBucketChallenge is. It has informed people about a truly terrible disease - ALS (aka Lou Gehrig’s Disease) - and raised over $94 million (and counting) for organizations that fight the disease, particularly the ALS Association.

Posted by: Joe Waters on 5/16/2014 | 2 Comments
Whenever a nonprofit asks me how they can can raise more money from businesses, one of the things I point to is a mobile-first strategy. This usually confuses them. “So of all the things I could be doing to raise more money for my nonprofit, having a strategy for people’s smartphones and tablets is critical?”“It is,” I reply. “Certainly more important than sending out another appeal letter, or hosting another special event that no one wants to go to.”  Let me explain.
Posted by: Trisha Stezzi on 5/14/2014 | 0 Comments
Many nonprofit organizations are seeing their Facebook metrics drop, are you one of them?  If so, read on. I’ve got three solid tips to help you adapt.  Unfortunately, gone are the days where you could just build a Facebook page and endlessly promote your content in your Fans’ feeds. Why? Well, with such a huge volume of content being published, Facebook decided it would create a way to focus eyeballs on “the best” content.  To that end, it created an algorithm called “EdgeRank.”  If your metrics have taken a dive lately, this may be the reason. In a nutshell, the “EdgeRank algorithm” is really just a fancy way of saying that your Facebook content must get engagement if you want it to show up (for free) in the newsfeeds of those Facebook friends that your organization spent years acquiring. 
1 2 3 4 5 6  Go to Page:

Tag Cloud


 

Cause Talk Radio Podcast

MOLLYE RHEA ON CAUSE TALK RADIO

Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources


For Momentum Cause Marketing Statistics 
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  


Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies

  

Categories

Social Media

  

Archive

 


Creative Commons License
Link back to the post if you'd like to share it!