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Posted by: Joe Waters on 8/25/2014 | 0 Comments

Three words: Ice Bucket Challenge. (Or one hashtag: #IceBucketChallenge) When did you pour a bucket of ice water over your head? Who challenged you to do it? I bet the team at For Momentum has been challenging each other all week!  By now, we all know what the #IceBucketChallenge is. It has informed people about a truly terrible disease - ALS (aka Lou Gehrig’s Disease) - and raised over $94 million (and counting) for organizations that fight the disease, particularly the ALS Association.

Posted by: Joe Waters on 5/16/2014 | 2 Comments
Whenever a nonprofit asks me how they can can raise more money from businesses, one of the things I point to is a mobile-first strategy. This usually confuses them. “So of all the things I could be doing to raise more money for my nonprofit, having a strategy for people’s smartphones and tablets is critical?”“It is,” I reply. “Certainly more important than sending out another appeal letter, or hosting another special event that no one wants to go to.”  Let me explain.
Posted by: Trisha Stezzi on 5/14/2014 | 0 Comments
Many nonprofit organizations are seeing their Facebook metrics drop, are you one of them?  If so, read on. I’ve got three solid tips to help you adapt.  Unfortunately, gone are the days where you could just build a Facebook page and endlessly promote your content in your Fans’ feeds. Why? Well, with such a huge volume of content being published, Facebook decided it would create a way to focus eyeballs on “the best” content.  To that end, it created an algorithm called “EdgeRank.”  If your metrics have taken a dive lately, this may be the reason. In a nutshell, the “EdgeRank algorithm” is really just a fancy way of saying that your Facebook content must get engagement if you want it to show up (for free) in the newsfeeds of those Facebook friends that your organization spent years acquiring. 
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