Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!

  

  
Posted by: Joe Waters on 5/16/2014 | 2 Comments
Whenever a nonprofit asks me how they can can raise more money from businesses, one of the things I point to is a mobile-first strategy. This usually confuses them. “So of all the things I could be doing to raise more money for my nonprofit, having a strategy for people’s smartphones and tablets is critical?”“It is,” I reply. “Certainly more important than sending out another appeal letter, or hosting another special event that no one wants to go to.”  Let me explain.
Posted by: Trisha Stezzi on 5/14/2014 | 0 Comments
Many nonprofit organizations are seeing their Facebook metrics drop, are you one of them?  If so, read on. I’ve got three solid tips to help you adapt.  Unfortunately, gone are the days where you could just build a Facebook page and endlessly promote your content in your Fans’ feeds. Why? Well, with such a huge volume of content being published, Facebook decided it would create a way to focus eyeballs on “the best” content.  To that end, it created an algorithm called “EdgeRank.”  If your metrics have taken a dive lately, this may be the reason. In a nutshell, the “EdgeRank algorithm” is really just a fancy way of saying that your Facebook content must get engagement if you want it to show up (for free) in the newsfeeds of those Facebook friends that your organization spent years acquiring. 
Posted by: Guest Blogger on 7/31/2013 | 0 Comments
image credit: Pinterest http://pinterest.com/pin/59180182573503885/Consumers can smell disingenuous cause marketing a mile away. In the age of social media, they also have tools to broadcast their reactions with their entire social network at warp speed.

Poorly constructed campaigns can experience real-time backlash from consumers and watchdog groups alike. See BuyLessCrap.org and Condescending Corporate Brand Page for examples.

Use these tips to prevent perceived pinkwashing or greenwashing, and encourage your consumers to get excited about your next campaign.
1 2 3 4 5 6  Go to Page:

Tag Cloud


 

FREE Resources

FREE Downloadables:


Updated 7/24/14
Cause Marketing -  
It's In The Numbers 

A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  

DOWNLOAD NOW 



Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies 


  

Categories

Bloggers

  

Archive

Blog Roll


Creative Commons License
Link back to the post if you'd like to share it!