Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome!

  

  
Posted by: Guest Blogger on 7/31/2013 | 0 Comments
image credit: Pinterest http://pinterest.com/pin/59180182573503885/Consumers can smell disingenuous cause marketing a mile away. In the age of social media, they also have tools to broadcast their reactions with their entire social network at warp speed.

Poorly constructed campaigns can experience real-time backlash from consumers and watchdog groups alike. See BuyLessCrap.org and Condescending Corporate Brand Page for examples.

Use these tips to prevent perceived pinkwashing or greenwashing, and encourage your consumers to get excited about your next campaign.
Posted by: Trisha Stezzi on 11/15/2012 | 0 Comments
Today we have the pleasure of hearing from Simon Mainwaring, author of the New York Times bestseller We First and the social branding expert who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. We’re going to ask Simon a few questions about how brands use social media to scale their cause marketing.
Posted by: Trisha Stezzi on 9/25/2012 | 1 Comment

Cause Marketing | Social Good

WOW.  Mashable’s 3rd annual Social Good Summit this past weekend…just WOW.  Totally inspiring. Totally, totally inspiring.  Thank you @Mashable and all the incredible speakers, attendees and Tweeps!  Very much like the printing press, social media is clearly a powerful resource for catalyzing social action and positive global change – “social good.”  Innovative change makers are already capitalizing on the amazing global opportunities.  The impact of social good will continue to grow exponentially over time.
Categories: 6. Cause News |
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