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NOVEMBER 15 - November 29, 2012 Edition

A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and "in the know."

• CAUSES & CONSUMERS: BREAKING THROUGH THE BRAND PHILANTHROPY CLUTTER
• FIVE WAYS YOUR COMPANY CAN AVOID A CRISIS LIKE IKEA'S
• 2012 CONE COMMUNICATIONS HOLIDAY TREND TRACKER
• ENDURANCE SPORTS SPONSORSHIP TO REACH $102 MILLION
• ADAM FRIEDMAN ASSOCIATES REVEALS NEW FINDINGS ON CORPORATE SOCIAL RESPONSIBILITY

Lately, I’ve heard a curious statement expressed a couple different ways by some of my colleagues…in essence, they were surprised how well 2011 turned out in spite of the painful period of uncertainty it was.

Thinking back to the beginning of the year, the business buzz seemed to be mostly positive - relatively speaking, of course!! Then as spring turned into summer, things seemed to slow down a bit with feelings of doubt sprinkled in. Optimism faded and became replaced by a consistent sense of hesitancy.

twINFO™ by For Momentum: September 15-21, 2011 Edition
A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and "in the know."