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Posted by: Joe Waters on 6/25/2015 | 0 Comments
How to turn sponsorship into cause marketing

I get a lot of questions about how nonprofits can better solicit companies for sponsorships. I love to answer these inquiries because any organization with guts and smarts can raise money from win-win partnerships. After I answer all of a nonprofit's questions, I always follow up with, “Would you like to learn about another way to raise money from companies, a way that raises a lot more money than sponsorship ever could?”

Posted by: Kim Nobel on 11/29/2012 | 0 Comments

NOVEMBER 15 - November 29, 2012 Edition

A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and "in the know."

  • CAUSES & CONSUMERS: BREAKING THROUGH THE BRAND PHILANTHROPY CLUTTER
  • FIVE WAYS YOUR COMPANY CAN AVOID A CRISIS LIKE IKEA'S
  • 2012 CONE COMMUNICATIONS HOLIDAY TREND TRACKER
  • ENDURANCE SPORTS SPONSORSHIP TO REACH $102 MILLION
  • ADAM FRIEDMAN ASSOCIATES REVEALS NEW FINDINGS ON CORPORATE SOCIAL RESPONSIBILITY

Posted by: Michele Egan Sterne on 1/30/2012 | 1 Comment

Lately, I’ve heard a curious statement expressed a couple different ways by some of my colleagues…in essence, they were surprised how well 2011 turned out in spite of the painful period of uncertainty it was.

Thinking back to the beginning of the year, the business buzz seemed to be mostly positive - relatively speaking, of course!! Then as spring turned into summer, things seemed to slow down a bit with feelings of doubt sprinkled in. Optimism faded and became replaced by a consistent sense of hesitancy.


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Cause Talk Radio Podcast

MOLLYE RHEA ON CAUSE TALK RADIO

Episode 126: What Companies Want from a Nonprofit Partner
Recorded July 2015

Sharing insights from For Momentum's 2015 Corporate Partner Survey, Mollye Rhea talks to Megan Strand and Joe Waters about what companies really want from their nonprofit partners. 

In this episode of Cause Talk Radio, Mollye, Megan and Joe discuss:
  • How the most common question clients asked For Momentum became the basis for the survey.
  • What hunches did the survey legitimize? What answers surprised For Momentum?
  • How companies are shifting their interest in nonprofits from a sales focus to a genuine interest in social impact. 
  • How companies are looking for good nonprofit partners and are eager to work with more than one partner.
  • How brand alignment, awareness are driving factors for partnerships.
  • How the tremendous growth in the social good movement has given nonprofits an unprecedented and powerful opportunity with businesses.
  • Mollye's thoughts on what nonprofits need to do to engage companies.
  • The biggest mistakes nonprofits make when they call on a company.
Listen to Mollye Rhea on Cause Talk Radio Episode 126: What Companies Want from a Nonprofit Partner.

FREE Resources


For Momentum Cause Marketing Statistics 
A categorized compilation
of industry statistics showcasing demand and relevance of cause marketing  


Cause Marketing Terminology
Field Guide

A handy glossary of 200+ cause marketing terms
to help demystify industry jargon and inform

your strategies

  

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