Cause Marketing FOCUS > You're busy. Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on practical tips and ideas to fuel your growth. Welcome!

Today, online fundraising accounts for 30% of most major U.S. events. And experts believe that social media is only going to become more valuable as a fundraising tool. In fact, Twitter™ and Facebook™ have more than 344 million combined users, and growing. 

best practice: - n: the recognized methods of correctly running businesses or providing services

The key to establishing best practices in a cause marketing partnership is to infuse the concept of BALANCE. We've heard terms like "win-win" used over and over in our industry. While that concept is a vital component of successful cause marketing, the type of BALANCE I'm suggesting is this: 

Build strong relationships 
Activation is key
Leverage assets
Acknowledge efforts
Norms and measurement
Communicate
Evolve

In our first two posts on this issue, I covered the importance of Building strong partnerships. Activation and Leveraging Assets for Cause Partnership success. This post will illustrate best practices related to Acknowledgement and Norms and measurement. 

best practice: — n: the recognized methods of correctly running businesses or providing services

The key to establishing best practices in a cause marketing partnership is to infuse the concept of BALANCE.  We've heard terms like "win-win" used over and over in our industry. While that concept is a vital component of successful cause marketing, the type of BALANCE I'm suggesting is this: