Across the country, "cause marketing" is rapidly emerging as one of the most effective strategies to dramatically enhance visibility for both non-profit and corporate clients. These visibility programs:
	Resonate far beyond the noise of typical advertising, sales and value promotions.
	Increase employee and public awareness, and sales for sponsoring corporations.
	Generate funds for non-profit groups.
	Gain long-term emotional and financial commitment from customers, prospects, employees and stakeholders.
	Deliver significant exposure to the consumer for corporation and cause alike.
To learn more about cause marketing, see the Cause Marketing 101 section shown on the Cause Marketing Forum’s Web site: www.causemarketingforum.com.